Copywriter & Content Designer
Words that make you act.
I write UX copy and creative content for new, growing and established brands that refuse to blend in. From landing pages and FAQs to entire app journeys and digital campaigns – let’s empower users to make them feel and do something.
Put a face to the name
I'm Victoria, a London-based copywriter with over 10 years of experience turning complex ideas into clear, compelling narratives.
From the age of four, I have been happiest writing stories in my secret notepad and poems for family milestones (as well as my own wedding). My twin sister on the other hand has the opposite brain: she’d always be showing off her times tables and wanted to be the next Carol Vorderman.
After graduating in Journalism, I worked my way up the PR and communications ladder and transitioned into copywriting when I realised words were still my thing.
Before the world of AI exploded, I have experimented with words across most of the big industries. And in the last few years I have learned how to harness AI tools to enrich my creative output, without losing the art of being a human.
Whether I’m writing for a start-up or FTSE 100 company, I believe good copy is about clarifying the complex, cutting through the noise and persuading your customer to act.
And when I’m not writing? I’m a proud window-shopping-high-street champion always in search of pre-loved retro toys for my little boys, a freshly baked pastry and a piping hot flat white. I daydream a lot about which children’s story I’ll publish first, and to recharge, I usually curl up with my cats and a true-crime documentary.
A few highlights
Livi - Digital campaign
As part of Livi’s successful Miss Diagnosed campaign, I wrote an ebook from scratch to help highlight the gender gap in healthcare for women. It was downloaded over 10,000 times by GPs and became the focus of B2B events and national coverage.
Barclays - Digital assistant
I developed a human persona and reassuring tone of voice for the bank’s chatbot. As part of the design team, I streamlined complex conversation flows across all areas of customer banking, helping to meet long-term business goals to reduce pressure on call centres.
Livi - Content marketing
As well as rewriting their website copy, I created weekly email campaigns to drive appointment bookings for Livi's online GP app. The health-tech giant has now delivered over 1 million virtual appointments in the UK.
Nest - Customer app
I was the lead writer for the launch of Nest’s new customer app. As well as shaping the wider content strategy for the UK’s biggest pension provider, I transformed the end-to-end user experience helping thousands of customers confidently navigate their financial future.
1
Start with the why
I listen, ask the right questions and get under the skin of your audience, goals and brand voice.
2
Tell the story
I turn research and rough ideas into a clear storytelling sequence, ready for iteration.
3
Make every word work
I collect and consolidate stakeholder feedback to help me refine the copy until it’s right.