Livi - Digital campaign

CONTENT DESIGN
CONTENT STRATEGY
editor
case studies

As part of Livi’s successful Miss Diagnosed campaign, I wrote an ebook from scratch to help highlight the gender gap in healthcare for women. It was downloaded over 10,000 times by GPs and became the focus of B2B events and national coverage.

A stack of pink books titled "Miss Diagnosed" with a question mark inside a uterus illustration on the cover, set against a pink background.
Pages from a health informational booklet about dementia, featuring a chapter title, a silhouette of a person’s head with a brain illustration, a close-up photograph of hands intertwined, and an illustration of a healthcare worker with a stethoscope.
Open book on pink background, displaying text about women's health and an illustration of a person with a heart-shaped uterus and a plant in a pot.
An informational graphic discussing women’s health and gender bias in medical research, with illustrations of women, a nurse, and a mother with a child, and a section of text explaining these issues.