Website banner promoting flexible nursing work from home with a smiling woman in professional attire.
b2b and b2c emails
social media
radio
out of home

Livi - Content marketing

As well as rewriting Livi’s main homepage, I curated a range of marketing material for B2C and B2B audiences to drive appointment bookings and partnerships. This included writing a regular patient newsletter, seasonal social media posts, an OOH campaign on the London Underground and a radio script for Heart FM.

The health-tech giant has now delivered over 1 million virtual appointments in the UK and is Europe’s biggest provider of digital healthcare.

An advertisement on a wall outside a train station with a pink background showing a person with 10,000 steps. The text asks "How many steps have you done today?" and suggests a 10-minute walk can improve health. There is a logo of the London Underground and app store icons about seeing a GP by video.
Advertisement on a London Underground platform with a cartoon profile of a person's face, some text about sleep needs, and icons for app stores.
Two informational flyers about healthcare services. The left flyer discusses same-day GP appointments via the Livi app, highlighting features like prescriptions delivered to pharmacies. The right flyer promotes booking general practitioner appointments through videos, with step-by-step instructions, patient ratings, and testimonials.